The Heindl chocolate company may be a less familiar name in the international chocolate world, but in Austria, it is a well-known and beloved company. The company, founded in Vienna in 1953, is responsible for many of the favorite chocolate bars and pralines in Austrian supermarkets.
The Heindl Chocolate Museum (HEINDL SchokoMuseum) is the first chocolate museum to open in Vienna, back in 2001. The museum is located in the company’s chocolate production complex in the 23rd district of Vienna. Although it is quite far from the center, the experience of the visit and the amount of chocolate you can taste certainly make up for it.
This museum will reveal to you the process of chocolate production – from harvesting the cocoa beans in the field to processing them into wonderful delicacies like Mozart balls or the famous pralines known as Sissi Taler. During your visit to the museum, you can see with your own eyes how the famous chocolate is made in the company’s factory.
Please note: There is another, smaller chocolate museum in Vienna located in the Prater Park area. You can read about it in our article on Prater Park.
The Chocolate Experience at the Heindl Chocolate Museum
The Heindl company has made it its goal to allow visitors to the museum to taste as much of its chocolate and pralines as possible, while also learning about the world of cocoa and chocolate production.
You can visit the museum at your own pace and without a guided tour or workshop. During the visit, you will watch a film explaining the history of the company and chocolate production, and then you will be free to taste up to 10 different types of Heindl and its subsidiary Pischinger’s products. In addition, you can taste from the 3 chocolate fountains in the museum. Part of the museum allows a glimpse into the chocolate production area.
You can download the Hearonymus app and use it to activate the audio guide in English, which provides explanations at the various stations of the museum. If you wish, there are guided tours in English. These tours usually take place on Saturdays around 11:00 AM.
Here’s what the museum looks like:
If you wish, you can book a spot in various workshops held at the museum. In these workshops, you can learn to make pralines, chocolate cakes, and more. More information on the workshops at the Chocolate Museum.
Essential Information for Your Visit to the Museum
Recommended visit duration: You should plan about an hour for the museum visit.
Eating and drinking food from outside the museum is forbidden. Visitors to the museum receive a 10% discount on purchases at the Heindl factory shop located nearby.
Link to download the audio guide app:
Please note: The audio guide in English costs about €1.
Tickets:
You can purchase tickets directly at the counter; you don’t have to book in advance. You can also book tickets on the official website.
Entrance Cost:
- Adult (from age 15): €11
- Child (5-14): €9
- Family ticket (2 adults + 2 children): €32
Opening Hours:
- Tuesday to Friday: 9:00 AM to 4:00 PM
- Saturday: 9:00 AM to 5:00 PM
- Closed on Sundays and public holidays.
- Last admission is 30 minutes before closing.
- Official Website
- Parking: There is parking in the complex for museum guests. On Saturdays, parking on the adjacent street is also free.
How to get to the Chocolate Museum area?
From the city center, you can take the red subway line (U1) to the Reumannplatz station and from there switch to bus line 66A, which goes to the Willendorfer Gasse station. After getting off at the station, you have to walk for about a minute until you reach the museum entrance.
Map:
Read more information about all the recommended attractions in Vienna.
